The Wall Street Journal apparently wrote a critique of brainstorming that questions its value. Bob Sutton (professor, author, etc) responds with an entertaining read. Prof. Sutton critiques the data analysis, the experiment execution, and the people involved. Seems the WSJ messed up on everything except the topic.
Concept Maps – Great Tool for Eating the Elephant (Brainstorming Ideas for a New Product)
Concept mapping is a tool I use for the brainstorming process of defining a product’s specification. IHMC developed the concept mapping software that we show in this article