Mike Mace provides us with some great insight about market research – helping us to avoid ‘the blender’ and ‘the gap’. The gap is a reflection of the inability of most customers to innovate. The blender is the loss of useful market information into a homogenized input that pushes only the lowest common denominator – again stifling innovation. We have to avoid the blender and the gap to get useful data from our research.
First Look at Free Market Product Management
Imagine if potential customers gathered together, each donating some funds, to specify the development of software. Those funds would be paid to whomever agreed to meet their demands. Essentially a free market system, balancing out supply and demand. Well, this has happened recently. Read on to take a first look at this and join in the discussion.