…to your Brother-in-Law. A great article by Joe Little, on his new blog. Thanks Mishkin for telling us about it. Joe’s article serves as an excellent precursor to our comparison of agile software development methodologies. It would also be extremely effective advice for getting mindshare prior to rolling out agile […]
Business Analysis / Prioritization / Product Management / Requirements / ROI
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Prioritization With ROI and Utility
Prioritization with ROI is generally thought of as a quantitative analysis. For hard ROI, that is true. For soft ROI, it is anything but true. You have to make a prediction of the utility of the requirement or feature. That predicted utility is based on our expected utility, which is based on your past experiences. Your past experiences are reflected in remembered utility, which is a function of experienced utility. How can you know with certainty, and use that to prioritize requirements or features?