This article continues the series exploring the root causes of product failure. Even when you target the right users, and identify which of their problems are important to solve, you may still fail to solve the problems sufficiently.
Interaction design / Interviews / Prioritization / Product Management / Requirements / Requirements gathering / Uncategorized / UX
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20/20 Vision – Innovation Game in Action
Having an outside-in bias as a product manager is important – you need to understand how your customers (or your customer’s customers) would value capabilities you might build into your product. When running a workshop to collect that information, playing some “serious games” is a great way to get more […]
Business Analysis / Ishikawa Diagram / Prioritization / Product Management / Requirements / Requirements gathering / Requirements Models
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Why Do Products Fail? – Picking the Wrong User Goals
Continuing the series on root causes of product failure, this article looks at the impact of focusing on the wrong user goals. Even if you have picked the right users, you may have picked the wrong goals – creating a product your customers don’t really need, or solving problems that […]
Business Analysis / Ishikawa Diagram / Prioritization / Product Management / Requirements / Requirements Models
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Why Do Products Fail? – Picking the Wrong Users
Exploring the reasons that a product might fail in the market is a useful way to triage and assess what you need to do to prevent the failure of your product. Instead of taking the “do these things” approach as a prescriptive recipe for product managers, I’m approaching the exact […]
Business Analysis / Ishikawa Diagram / Product Management / Requirements / Requirements Models
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Why Do Products Fail – Solving the Wrong Problems
There are many reasons that a product might fail in the market. One of those reasons is that your product solves the wrong problems. There are many ways to solve the wrong problems. This article continues the series on sources of product failure, exploring the idea that your product may […]
Product Management / Product Strategy
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Product Manager – Strategic or Not?
Are product managers really involved in strategic discussions, or are we just order takers? Adrienne Tan has poked the beehive and started a great discussion with this article. Joining in from here, hopefully adding folks to the conversation. Check it out, and chime in here or on the brainmates blog.
Ishikawa Diagram / Product Management
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Why Do Products Fail?
Why do products fail? Trying to organize all of the reasons that your product might fail is a Herculean effort. Understanding how your product did, will, or might fail will help you focus on what you need to do next.
Agile / People management / Process Improvement / Software development
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Specializing Generalist
The ideal agile team is made up of specializing generalists – but what does that really mean? The goal isn’t to prevent functional silos of expertise, it is to allow people to cover for each other.
Product Management / Product Strategy
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Tally the Score – Comparing Products Part 8
After building an understanding of which problems are important to your each customer you want to serve, and rating each competitive product , you’re ready to tally the scores and see how your product compares with your competition. This tells you if you’re likely to crush it, and if not, […]