The previous article, The Conversation Economy, lays out a perspective of approaching the success of your business, and of your product, in light of the conversations that flow around them. You can view the ecology that defines your market in terms of the kinds of conversations you’re having with your […]
Communication / Marketing / Product Management
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The Conversation Economy
The industrial age is behind us. It was surpassed by the knowledge economy, rapidly evolved into the attention economy. Successful companies realize that attention comes as a result of conversation. We’re now in the conversation economy.
eCommerce / Product Management
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Product Manage Your Website
You website is not just a tool, it is a service, and therefore a product. Your prospects make buying decisions based on your website. Your customers make repeat-buying decisions based on your website. You risk losing future customers because of your website.
Agile / Business Analysis / Ishikawa Diagram / Product Management / Requirements / Requirements Models / Software development / Use Cases / User Stories
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Concise Requirements
Concise requirements give your team a useful, easy to read and easy to change understanding of what must be done. Great requirements exist to do three things: Identify the problems that need to be solved. Explain why those problems are worth solving. Define when those problems are solved.
Ishikawa Diagram / Product Management / Requirements / Requirements Models
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Valuable Requirements
Writing valuable requirements is important. It doesn’t matter how well your teams execute if they are off building the wrong products / capabilities / features. The right products and capabilities are the ones that have relevant value. Valuable requirements solve problems in your market. Valuable requirements support your business strategy. […]
Austin TX / Organizations / Product Management / ProductCamp
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ProductCamp Austin Summer 2009
Austin’s 3rd UnConference for product managers and product marketing managers is coming up on August 15t. If you’re in Austin or can come to Austin, you should definitely plan on participating – it’s free, and a great opportunity to network, share, and learn.
Business Analysis / Product Management / Requirements / Requirements Models / User Stories
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Writing Complete User Stories
User stories can make requirements management a lot easier. They shift some of the communication from up-front documentation to ongoing dialog. That’s the main reason they work so well for agile teams. And agile teams focus on “what’s next?” instead of an ever-changing “what’s everything?” The problem is, when those […]
Agile / Process Improvement / Product Management / Software development
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Agile Maturity Model – What’s Next?
The maturity model approach to describing organizations and processes comes and goes out of fashion. It is a repeating framework de jour. In the game of agile jargon whack-a-mole, the agile maturity model is poking its head up again.
Business Analysis / Interaction design / Interface Design / Prioritization / Product Management / Requirements / Software development / UX
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User Goals and Corporate Goals
When defining requirements, you always start in the context of a goal – either a user goal or a corporate goal. You need to be aware of both. Having a positive user experience is important, and requires a user-centered understanding. Achieving your corporate goals might be in conflict with some […]