This article continues the series exploring the root causes of product failure. Even when you target the right users, and identify which of their problems are important to solve, you may still fail to solve the problems sufficiently.
Interaction design / Interviews / Prioritization / Product Management / Requirements / Requirements gathering / Uncategorized / UX
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20/20 Vision – Innovation Game in Action
Having an outside-in bias as a product manager is important – you need to understand how your customers (or your customer’s customers) would value capabilities you might build into your product. When running a workshop to collect that information, playing some “serious games” is a great way to get more […]
Agile / Business Analysis / Business Rules / Interaction design / Interface Design / Product Management / Requirements / Requirements gathering / Software development / Uncategorized / UX
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A Prototype is Worth a Thousand Lines of Code
A picture is worth a thousand words. A prototype is worth a thousand lines of code. Two key elements of product management – and of agile development are elicitation and feedback. Low fidelity artifacts can significantly improve both. Polished, codified prototypes can create problems that prevent you from getting the […]
Product Management / Uncategorized
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Don’t Listen to Your Market
Most companies ignore their markets – and they will struggle to survive. Some companies listen to their markets – and they have an opportunity to succeed. You have the opportunity to understand your market, and transform it into your market – but you can’t get there just by listening. Don’t […]
Product Management / Uncategorized
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Strategy and Product Roadmaps
Steven Haines, author of The Product Manager’s Desk Reference, recently gave a webinar on effectively using product roadmaps for the Technology Product Management Council at Forrester Research. You should check it out.
Business Analysis / Product Management / Requirements / Requirements Models / Uncategorized / Use Cases
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Use Case To Actor Mapping
We know the importance of identifying the use cases that enable our business goals. We also know the value of understanding the actors that will use our products. This article shows how to demonstrate a simple but powerful view that maps the use cases to the actors.
Uncategorized
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Don’t Build a Stupid Product Roadmap!
Logic is a funny thing. People can make the following argument: “Building a stupid product roadmap is bad, therefore, don’t build product roadmaps!” Ahem. [Author cracks knuckles] Read on for a rant.
Uncategorized
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When Do You Update A Mature Product
When do you update a mature product? When it is more profitable to update it than to let it ride. This question was recently asked at Ask a Good Product Manager, and we have our own take on the answer.
Uncategorized
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Nexus Friday Favorites
Each Friday, we highlight some of our favorite articles, bundles or reviews that people have submitted to nexus. Check out this week’s Friday Favorites… And this week, we crossed over the 100 article mark! Thanks to everyone who has submitted articles at nexus for helping us reach this milestone! We’ve […]