Next up in the series on the root causes of product failure – products that fail because you have ignored the user’s level of experience. The first time someone uses your product, they don’t know anything about it. Did you design your interfaces for new users? After they’ve used it […]
Agile / Ishikawa Diagram / Kano Analysis / Product Management / Requirements / Requirements Models / Software development / Uncategorized
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Why Do Products Fail? – Incomplete Solutions
This article continues the series exploring the root causes of product failure. Even when you target the right users, and identify which of their problems are important to solve, you may still fail to solve the problems sufficiently.
Business Analysis / Ishikawa Diagram / Prioritization / Product Management / Requirements / Requirements gathering / Requirements Models
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Why Do Products Fail? – Picking the Wrong User Goals
Continuing the series on root causes of product failure, this article looks at the impact of focusing on the wrong user goals. Even if you have picked the right users, you may have picked the wrong goals – creating a product your customers don’t really need, or solving problems that […]
Business Analysis / Ishikawa Diagram / Prioritization / Product Management / Requirements / Requirements Models
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Why Do Products Fail? – Picking the Wrong Users
Exploring the reasons that a product might fail in the market is a useful way to triage and assess what you need to do to prevent the failure of your product. Instead of taking the “do these things” approach as a prescriptive recipe for product managers, I’m approaching the exact […]
Business Analysis / Ishikawa Diagram / Product Management / Requirements / Requirements Models
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Why Do Products Fail – Solving the Wrong Problems
There are many reasons that a product might fail in the market. One of those reasons is that your product solves the wrong problems. There are many ways to solve the wrong problems. This article continues the series on sources of product failure, exploring the idea that your product may […]
Ishikawa Diagram / Product Management
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Why Do Products Fail?
Why do products fail? Trying to organize all of the reasons that your product might fail is a Herculean effort. Understanding how your product did, will, or might fail will help you focus on what you need to do next.
Ishikawa Diagram / Product Management / Product Strategy
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Know Your Competition – Comparing Products Part 6
You start with a point of view about what makes a minimum viable product. When your product launches, it is your customer’s point of view that matters. You must understand which problems your customers care about solving, and what solutions are available to your customers today. You need to understand […]
Business Analysis / Ishikawa Diagram / Requirements / Requirements gathering / Requirements Models
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Everything Old is New Again
A lot of teams that I’ve worked on and with get hung up when thinking about defining requirements for “migration projects” and “system upgrades.” There’s some intangible barrier to being market focused when it comes to improving existing internal systems. Every new product represents a solution to an existing problem. […]
Business Analysis / Ishikawa Diagram / Product Management / Requirements / Requirements gathering / Requirements Models
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Provocateurs Gather the Best Requirements
Ask someone what they want, and they’ll tell you they want a faster horse. Provoke them, and they’ll tell you they have a ‘get there faster’ problem, an ‘equine waste disposal’ problem, and issues with total cost of ownership.