A business process is not just a sequence of steps. A business process is a series of decisions and actions. Some decisions are obvious and can be actively managed. Some decisions are hidden, and until you discover them, you can’t manage or improve them. Here is a real-world example of […]
Agile / Product Management / Requirements gathering / ROI / Software development
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Market Driven Competitive Advantage
Your strategy should be driven by the needs of the market. Becoming market-driven is critical to intentional product success. But it is not enough to understand your market. You have to sustain your understanding, and take advantage of it, competitively.
Product Management / Requirements / Requirements gathering
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How Do You Manage Market Data?
Great product management starts with an insightful understanding of your market. Not just understanding a customer, and not even understanding all of your customers, but understanding your target market. What works for you?
Ishikawa Diagram / Marketing / Product Management
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Buyer Personas And User Personas
A lot of people stand up a variation of “If you build it, he will come” (from Field of Dreams) as a copy-writing hook for whatever they are about to tell you about creating products/services/whatever. We’re no better. We’re going to tell you that there is a big difference between […]
Austin TX / Business Analysis / Ishikawa Diagram / Product Management / Requirements / Requirements Models
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Defining Problems at ProductCamp Austin 1
Jun 14th was the first productcamp in Austin (and the second one anywhere). It was a great event, and here’s the presentation that I did on how to define the strategic problems that drive our products.
Business Analysis / Product Management / Requirements / Requirements Models / Uncategorized / Use Cases
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Use Case To Actor Mapping
We know the importance of identifying the use cases that enable our business goals. We also know the value of understanding the actors that will use our products. This article shows how to demonstrate a simple but powerful view that maps the use cases to the actors.
Business Analysis / Communication / Ishikawa Diagram / Product Management / Requirements / Requirements Models / Writing
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Defining Problems With Cause And Effect Diagrams
The Cause and Effect diagram is also known as a fish bone diagram, because it resembles the skeleton of a fish. Using a cause and effect diagram can be the most effective way to define the problems that you intend to solve with your product. Get your stakeholders engaged in […]
Business Analysis / Product Management / Requirements
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Problems Are Everywhere
Today’s article is a harvest of pointers to articles about the focus on problems. An idea farm, so to speak, with really good articles about the importance of solving problems, not just eliciting requirements.
Agile / Prioritization / Product Management / Project Management / Requirements / Requirements gathering / ROI / Software development
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Successful Products: Lucky or Intentional?
Is your product successful because you were lucky, or because you were methodical and intentional? Do you want to build a plan where you are dependent on good fortune, or do you want to make your own “luck?” Both approaches work, but only one makes sense as an intention. Slide […]