How do you work with professional services, consulting, field engineers, etc. to make your product better? Do you just treat their inputs as yet another channel for feature requests, or do you engage them as an incredibly potent market-sensing capability?
Agile / Product Management / Product Strategy / Requirements / UX
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Product Owner Manager – Alone Together
Can one person be both product manager and product owner? With two people, where are the role boundaries? How should you think about it?
Business Analysis / Kano Analysis / Product Management / Requirements / Requirements Models
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Encryption is not Binary
Data protection is not something that a product has or doesn’t have. A product has a degree of data protection. The question is, how much? The more important question is, is it enough?
Agile / Prioritization / Product Management / Product Strategy / Software development
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Features do not a Product Roadmap Make
Last month, Mike Smart of Egress Solutions and I gave a webinar for Pragmatic Marketing on product roadmapping when working in agile environments. We had a great turnout of over 1500 people in the session – with not nearly enough time to answer all of the questions. One attendee asked, […]
Kano Analysis / Personas / Prioritization / Product Management / Requirements / Requirements Models
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You Don’t Know Jack (or Jill)
You’ve got some shiny new segmentation data about prospective customers; how much they earn, where they are located, how old they are. How does that help you make decisions about your product? You know this information, but you don’t really know your audience, or why they might become your customers.
Business Analysis / Interviews / Product Management / Requirements / Requirements gathering
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Why Not What – An Example
Forbes quoted Steve Jobs as saying “I’m as proud of what we don’t do as I am of what we do.” This is a really enlightened perspective – and a way to enforce focus from the top down. Before you can drive a “this goal is more important than that […]
Agile / Kano Analysis / Prioritization / Product Management / Product Strategy / Requirements / Requirements Models / Software development
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Good Enough
We hear a lot about building products which are “good enough” or “just barely good enough.” How do we know what “good enough” means for our customers? No one really tells us.
Communication / Kano Analysis / Prioritization / Product Management / Requirements / Requirements Models / Software development
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Opposite Views of a Product Roadmap
Your product roadmap is a view of what you are building right now, in the near future, and in the more distant future. Or is your roadmap a view of why you are building whatever you’re building right now, in the near future, and in the more distant future? Your […]
Product Management / Product Strategy / Requirements / Requirements Models
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Classifying Market Problems
Theodore Levitt may have developed the whole product model to help companies compete more effectively with their products. We wrote about the whole product game based on Mr. Levitt’s work. Recently, I’ve been using a variant of this model as a way to view a product and upcoming roadmap items. […]