You’ve got some shiny new segmentation data about prospective customers; how much they earn, where they are located, how old they are. How does that help you make decisions about your product? You know this information, but you don’t really know your audience, or why they might become your customers.
Business Analysis / Interviews / Product Management / Requirements / Requirements gathering
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Why Not What – An Example
Forbes quoted Steve Jobs as saying “I’m as proud of what we don’t do as I am of what we do.” This is a really enlightened perspective – and a way to enforce focus from the top down. Before you can drive a “this goal is more important than that […]
Agile / Kano Analysis / Prioritization / Product Management / Product Strategy / Requirements / Requirements Models / Software development
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Good Enough
We hear a lot about building products which are “good enough” or “just barely good enough.” How do we know what “good enough” means for our customers? No one really tells us.
Communication / Kano Analysis / Prioritization / Product Management / Requirements / Requirements Models / Software development
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Opposite Views of a Product Roadmap
Your product roadmap is a view of what you are building right now, in the near future, and in the more distant future. Or is your roadmap a view of why you are building whatever you’re building right now, in the near future, and in the more distant future? Your […]
Agile / Product Management
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Agile Through a Matrix Lens
“Agile” is something most teams do wrong*, without realizing they’re doing it wrong. A good 2×2 matrix acts as a lens, helping to convert information into insight. Let’s apply this lens to agile as applied within a company, and see if it helps people decide to do things differently.
Product Management / Product Strategy / Requirements / Requirements Models
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Classifying Market Problems
Theodore Levitt may have developed the whole product model to help companies compete more effectively with their products. We wrote about the whole product game based on Mr. Levitt’s work. Recently, I’ve been using a variant of this model as a way to view a product and upcoming roadmap items. […]
Agile / Product Management
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Agile Cadabra
Agile is not magical. Changing from a waterfall process to an agile process changes how your team works, and helps eliminate inefficiencies. Adopting an agile process does not let you magically have a more successful product. What makes agile powerful is also makes it dangerous.
Interviews / Polls / Product Management / Slightly off-topic
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How is SaaS Changing Product Management – A Research Thesis
Paddy Barrett in Ireland is preparing his Master’s thesis on Product Management and would like to interview (USA) state-side product managers for his primary research. It would be awesome if you could help him, and help us all.
Agile / Communication / Prioritization / Product Management / Product Strategy / Requirements gathering / Software development
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Whole Product Game
How can Theodore Levitt’s classic Whole Product approach help with defining a product roadmap? I’ve been revisiting his concepts and their use recently, thinking about how to revise them for some exercises I’ve been doing with product teams.