Being “outside-in”, “outcome-based”, and “market-driven” is particularly important for creating successful products. The problem is that just saying the words is not enough to help someone shift their thinking. For those of us who are already thinking this way, the phrases become touchstones or short-hand. For folks who are not […]
Business Analysis / Communication / Product Management / Requirements / Requirements gathering
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Minimum Valuable Problem
Defining and building a good minimum viable product is much harder than it sounds. Finding that “one thing” you can do, which people want, is really about a lot more than picking one thing. It is a combination of solving the minimum valuable problem and all of the other things […]
Business Analysis / Interviews / Product Management / Requirements / Requirements gathering
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Professional Services and Improving Your Product
How do you work with professional services, consulting, field engineers, etc. to make your product better? Do you just treat their inputs as yet another channel for feature requests, or do you engage them as an incredibly potent market-sensing capability?
Agile / Product Management / Product Strategy / Requirements / UX
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Product Owner Manager – Alone Together
Can one person be both product manager and product owner? With two people, where are the role boundaries? How should you think about it?
Business Analysis / Kano Analysis / Product Management / Requirements / Requirements Models
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Encryption is not Binary
Data protection is not something that a product has or doesn’t have. A product has a degree of data protection. The question is, how much? The more important question is, is it enough?
Agile / Business Analysis / Product Management / Software development
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Product Owner Survival Camp
Product owners are likely to find themselves alone in the organizational wilderness. Their organizations expect them to connect the towers of long-term strategic planning with the frontiers of great new products. Iterative and incremental development of solutions can bring these two worlds together. There’s always a gap between strategy and […]
Product Management / Product Strategy
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Customer Churn and SaaS
Software as a Service is not a one and done transactional offering. A product or business built on SaaS is built on the subscription model – recurring revenue is half of what drives the business (and valuation). The other half is the rate of growth of that recurring revenue. Customer […]
Product Management / Product Strategy
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You Won’t Believe What These Five Lenses Can Show You About Your Product
Fundamentally, product management requires you to assess, synthesize, and prioritize the needs which drive the creation of your product in the context of three main objectives: desirability, viability, and feasibility. While laudable, these objectives are too abstract to be actionable. That’s where the five lenses come in (I could not […]
Agile / Prioritization / Product Management / Product Strategy / Software development
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Features do not a Product Roadmap Make
Last month, Mike Smart of Egress Solutions and I gave a webinar for Pragmatic Marketing on product roadmapping when working in agile environments. We had a great turnout of over 1500 people in the session – with not nearly enough time to answer all of the questions. One attendee asked, […]