Product Management

Product Managers Play Tug-of-War

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63% of product managers report to marketing and 24% report to development. 22% of requirements managers report to marketing with 55% in the development organization. These reporting structures can over-emphasize the needs of new users and super-users, while shortchanging the needs of the majority of users. Product managers will constantly be playing tug-of-war to get time to do the right thing.

Lists / Product Management / Requirements

Know Thy Customers’ Markets

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Michael on Product Management and Marketing has posted the first in his series of product management commandments – Know Thy Customer. He provides five tips on how to know your customer better. We extend his idea to include understanding our customers’ markets, and provide more tips. By analogy, this is the difference between a detective who studies a criminal and a profiler who seeks to understand a class of criminals.

Lists / Product Management / Requirements / Requirements Models / Use Cases

The 8 Goals of Use Cases

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Why do we write use cases? For the same reasons that our users use our software – to achieve a goal. In our case, we want to assure that we are creating the right software. By looking at this goal in more detail, we can make decisions that drive the best possible use case creation. Lets apply our product management skills to writing better use cases by writing an MRD for use cases

Process Improvement / Product Management / Requirements / Requirements management software / ROI / Software development

Companies Will Waste $1B This Year on Software Tools

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Gartner reported that companies spent $3.7 Billion USD on application development tools in 2004, with a 5% annual growth rate. The Standish Group has shown that 40% to 60% of project failures are due to requirements failures. At least 1/3 of the money spent on getting more efficient at coding is being wasted – it should be spent on writing the right software.