What is the difference between a business rule and a business requirement? Does the difference matter? A business requirement is something that is multi-customer, and a business rule represents a single customer’s approach to meeting that requirement. Product managers and analysts care about both, but product managers emphasize requirements, and analysts focus more on rules.
Business Analysis / Product Management / Requirements
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Wants and Needs
When a client asks for a capability or feature – is it a want or a need? How do we prioritize them?
Communication / Design / Prioritization / Product Management / Requirements / ROI / Software development / Usability / Writing
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Goal Driven Upgrades
Kathy Sierra writes (another) great article at Creating Passionate Users. This time, she talks about why users don’t upgrade and presents ways to get users to install the latest version. We focus in this article on one way in particular – using goal-driven documentation to encourage upgrading.
Product Management / Software development / Writing
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Goal-Driven Documentation
Why do we write documentation? Because someone told us to write it? Because our competitors have it? Or because we want our software to be easier to use? It should be the third one, but often, writing documentation is an afterthought, and it is deprioritized, and we just get it done, instead of thinking about the goals for doing it in the first place and doing it right.
Product Management
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Follow the Product Leader
We all remember how to do it – both following and leading. Product Managers do not have corresponding authority for all of their areas of responsibility. We have to manage somehow, and what better way than follow the leader?
Business Analysis / Product Management / Requirements / Software requirements specification
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Writing For The Purpose of Reading
The reason we write is so that someone can read it in the future. Duh. When we’re writing requirements documents, or documenting processes, how often do we stop and think about who will be reading our documents? We need to make sure our writing will be easy to read for our audience.
Product Management
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Superhero Product Managers
Product managers are the leaders in organizations that lead by unfluence, adapt to changing circumstances, understand domains and markets, and communicate effectively with executives, customers, and development. They set scope, understand value, prioritize and define direction. They leap tall buildings in a single bound…
Marketing / Product Management
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Outside Reading: Product Manager vs. Product Marketing Manager
Jeremiah Owyang, a Silicon Valley Community Manager writes about the difference between product managers and product marketing managers.
Product Management
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Free Webinar on Strategic Product Management
Sit back and enjoy a cup of coffee while listening to a great, 30 minute, presentation by Barbara Nelson, Pragmatic Marketing instructor. Citrix is hosting a free webinar for (well, for everyone, I guess), in exchange for contact information. Barbara presents a great overview of the strategic role of product management, and Pragmatic’s framework. For people who’ve previously attended the PPM training, this is a good refresher – for other folks – if you want to know why product managers should be doing strategic work, check this out.