How quickly is your market changing? Bet it’s faster than you thought.
Agile / Product Management / Requirements / Software development
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Satisficing Sprints
Satisficing probably makes more sense than perfecting your product. Can? Open. Worms? Everywhere. Are we really saying “don’t make it perfect?” Yup.
Agile / Prioritization / Product Management / Requirements / ROI / Software development
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Plan Your Next Sprint By Bang For The Buck: Part 2
Planning by ROI. Hmmm. Isn’t that impractical? In an econometric way, yes. But you can still estimate the relative value of the capabilities / stories you’re planning for your scrum sprints. The point is – don’t look only at value – also look at costs. While “ROI” may be a […]
Agile / Prioritization / Product Management / Requirements / ROI / Software development
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Plan Your Next Sprint By ROI: Part 1
You’ve got a giant backlog of user stories and product capabilities. How do you determine which stories to implement right now? By the estimated value of each story? Pick the ones the developers want to build next? How about picking the stories that maximize the ROI of the sprint? To […]
Agile / Ishikawa Diagram / Product Management / Requirements / Requirements Models / Software development
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Agile Product Management: Providing Context
Agile development methodologies succeed because they help development teams be as effective as possible. Development teams do not, however, work in complete isolation. The company they work for has a strategy. The company manages a portfolio of products, and targets a particular product at specific market problems. Within that context, […]
Product Management
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Market Segmentation Example
A great product manager is market driven. Part of being market driven is understanding that not everyone in your market cares about the same things, even when apparently solving the same problems. This insight is useful in any product management, but check out the power of market segmentation when applied […]
Product Management / Slightly off-topic
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Is the SaaS Market Broken, or Just Efficient?
Is SaaS a broken model, with integral flaws, doomed to failure in the next two years? Lawson Software’s CEO, Harry Debes, thinks it is. Perhaps the structural elements of the SaaS reality just break Debes’ business models.
Agile / Product Management / Requirements gathering / ROI / Software development
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Market Driven Competitive Advantage
Your strategy should be driven by the needs of the market. Becoming market-driven is critical to intentional product success. But it is not enough to understand your market. You have to sustain your understanding, and take advantage of it, competitively.
Product Management / Requirements / Requirements gathering
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How Do You Manage Market Data?
Great product management starts with an insightful understanding of your market. Not just understanding a customer, and not even understanding all of your customers, but understanding your target market. What works for you?