I came across a really interesting article LukeW.com, showing how making changes to the way an input form on a website increased interaction by 25 to 40%. The changes reflect the value of thinking outside-in, investing in user experience, and performance measurement. Bonus: the idea is cool.
Business Analysis / Kano Analysis / Product Management / Requirements / Requirements Models
Posted on:
Complete Requirements
You give your requirements to the engineering team, and they look complete. The team builds your product, you launch it and the market soundly rejects it. Why? Because your requirements weren’t complete – they didn’t actually solve the problem that needed to be solved.
Administrivia / Agile / Business Analysis / Prioritization / Product Management / Project Management / Requirements / Requirements gathering / Requirements Models / ROI / Software development / Use Cases
Posted on:
Most Engaging Articles of 2009
Engagement – that’s what this whole product management blogging thing is about. Check out what Tyner Blain readers found to be the most engaging articles in 2009.
Business Analysis / eCommerce / Product Management
Posted on:
Why Cross-Selling Works
Why does cross-selling, the process of selling something additional to someone who is already making a purchase, work? This article explores some of the theory and rationale behind cross-selling – from qualification to motivation and profitability.
Business Analysis / eCommerce / Product Management
Posted on:
Foundation Series: Substitutes and Complements
Do you know about substitute goods and complementary goods? If you’re doing any eCommerce, and are thinking about cross-sell and upsell, you should understand the basics about substitutes and complements.
Business Analysis / Ishikawa Diagram / Product Management / Requirements / Requirements Models / ROI
Posted on:
Attainable Requirements
Unless you live in a world filled with unicorns and rainbows, writing realistic requirements is critical. When you set unattainable goals, the best result you can hope for is a frustrated engineering team. Write requirements that are attainable, and your team will surprise you with what they can achieve.
eCommerce / Product Management
Posted on:
Can You Write Website Requirements Without a Product Manager?
A couple weeks ago, our article on writing design-free requirements triggered some great discussion around requirements and design (also known as “reqs and specs”). What happens when you’re dealing with a website? There are many stakeholders, who are clear about their own goals. Who then turns them into requirements?
Business Analysis / eCommerce / Product Management
Posted on:
SEO Product Management
SEO, Search Engine Optimization, is an area that every online website needs to think about. The idea is that the more traffic you can get to your website, the more products you’ll sell. Just because you can lead a horse to water doesn’t mean you can make him drink. What […]
Agile / Business Analysis / Interaction design / Interface Design / Product Management / Requirements / Requirements Models / Software development / Use Cases / User Stories / UX
Posted on:
Design-Free Requirements
Design-Free requirements are important for two reasons, and hard for two other reasons. Design-free requirements are hard because you “know what you want” when you should be documenting “why you want it.” Writing design-free requirements can be hard when you don’t trust your development team to “do the right thing” […]