Book Reviews / Reviews

The Design of Design: A Book Review

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Everyone who thinks about what it takes to create great products needs to read The Design of Design: Essays from a Computer Scientist. Frederick P. Brooks, Jr., author of The Mythical Man-Month, has released this inspiring collection of essays about the nature of design. By Brooks’ definition, design includes the […]

Product Management / Uncategorized

Don’t Listen to Your Market

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Most companies ignore their markets – and they will struggle to survive. Some companies listen to their markets – and they have an opportunity to succeed. You have the opportunity to understand your market, and transform it into your market – but you can’t get there just by listening. Don’t […]