A look back at the best from a year ago.
One Page Marketing Plan Template
Kelly Odell posted a single-sheet marketing plan template, after being frustrated with the massive templates that others have promoted in the past. John Sviokla recently wrote about how the 4-P’s of marketing are changing to the 5-P’s of marketing. Marcus Ting-A-Kee found John’s essay and wrote about it yesterday. Guy Kawasaki suggested that Kelly adapt his template to John’s new approach. Kelly chose to mix the best of both worlds. We add our own spin at the end.
Foundation Series: Functional Testing of Software
Functional Testing, also referred to as System Testing of software is the practice of testing the completed software to confirm that it meets the requirements defined for the software. A functional test is typically a test of user interactions, but can also involve communication with external systems. We contrast functional testing with unit testing. We also show how functional testing provides different benefits than unit testing.
Requirements Gathering – Interviewing the Right People
How do we find out what someone wants when they don’t know what they want or what they can have? One of the best techniques for gathering requirements is to interview users. But which users?
Imagine aliens came to the planet and offered to solve our gasoline problem. How could we tell them what we wanted? We might say we wanted cars that run on clean renewable energy. The aliens might leave thinking “Oh well, I guess they didn’t want faster-than-light travel.â€
