In last week’s article (and the GrandView webinar) I talked about using models of customer behavior as a method of understanding and investing in your markets. One example I used is what I call a trust pyramid – representing how people have different levels of trust in the assertions of […]
Product Managers Adapt To Emerging Markets
Do you think the product managers at 3M ever expected people to make a mosaic of Elvis Presley out of Post-It Notes?
The 8 Goals of Use Cases
Why do we write use cases? For the same reasons that our users use our software – to achieve a goal. In our case, we want to assure that we are creating the right software. By looking at this goal in more detail, we can make decisions that drive the best possible use case creation. Lets apply our product management skills to writing better use cases by writing an MRD for use cases
Second-Mover Opportunities: Bringing a Gun To a Knife Fight
The main point of Laura’s article is the importance of engaging users to find out what they really care about. In this post we are going to pick up on another point she makes indirectly.
Laura also points out indirectly that the inclination of companies is all too often to build software that looks good on paper instead of software that is good in practice. A sort of rat-race of me-too’s and copycatting. Companies that add features solely because the competition has them are in for trouble.