Sometimes we forget that people use our software. Neil Mix reminds us that we should treat our users like people. For anyone who’s worked retail or food service jobs (like yours truly), we shoud treat our customers like customers.
Know Thy Customers’ Markets
Michael on Product Management and Marketing has posted the first in his series of product management commandments – Know Thy Customer. He provides five tips on how to know your customer better. We extend his idea to include understanding our customers’ markets, and provide more tips. By analogy, this is the difference between a detective who studies a criminal and a profiler who seeks to understand a class of criminals.