A good product is one that solves valuable market problems.  To be successful in the market, a product needs to solve the problems that the right customers are willing to pay to solve.  To know if those customers are willing to pay, you need to understand how they perceive your product relative to alternative solutions. If you’re new to the series, head back to the intro article on comparing products, and catch up with this article, where we look at pulling together the information about which customers are important.
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Important Customers – Comparing Products Part 5
Important Problems – Comparing Products Part 4
If you understand the important market problems, you can make a good product. Â If you understand how important each problem is, for each group of customers, you can make a great product. Â If you’re new to this series, go back and start at the first article, we’ll wait for you right here.
Market Problems – Comparing Products Part 3
Comparing products without an understanding of the important market problems by which to compare the products is a waste of time. Â This is the third in a series on comparing products - jump back to the introduction if you haven’t already read the previous articles. Â Go ahead, we’ll wait, then come back.
Who Are Your Customers – Comparing Products Part 2
The first step to comparing products is understanding your customers. Â This may seem counter-intuitive, but your product’s capabilities are meaningless unless you are comparing them from your customer’s point of view. Â This article is part 2 in a series on comparing products. Â Check out part 1, then continue with this article on the first steps of comparing products.
Compare Products Not Specs – Comparing Products Part 1
Recently, the gadget-reviewer crowd has caught on to something we’ve known for a long time. Â Comparing products is not about comparing specs, it is about comparing how well the products solve problems that customers will pay to solve. Â That begs the question – how should you compare products? Â Read on to see the product comparison technique I recommend.
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