After building an understanding of which problems are important to your each customer you want to serve, and rating each competitive product , you’re ready to tally the scores and see how your product compares with your competition. This tells you if you’re likely to crush it, and if not, lets you know where you should invest later. This series on comparing products starts here if you need to get caught up.
And now, on to the finale…
A picture is worth a thousand words. A prototype is worth a thousand lines of code. Two key elements of product management – and of agile development are elicitation and feedback. Low fidelity artifacts can significantly improve both. Polished, codified prototypes can create problems that prevent you from getting the benefits of communication.
Most companies ignore their markets – and they will struggle to survive. Some companies listen to their markets – and they have an opportunity to succeed. You have the opportunity to understand your market, and transform it into your market – but you can’t get there just by listening.
Don’t listen to your market, understand your market.
Steven Haines, author of The Product Manager’s Desk Reference, recently gave a webinar on effectively using product roadmaps for the Technology Product Management Council at Forrester Research. You should check it out.
We know the importance of identifying the use cases that enable our business goals. We also know the value of understanding the actors that will use our products. This article shows how to demonstrate a simple but powerful view that maps the use cases to the actors.
Problems are the reason why we create software. We solve problems. For the business. A “Goal” is an acknowledgment that you are going to try and address the problem. One mistake people commonly make is to describe problem manifestations and not problems. Read on to see the difference.
Logic is a funny thing. People can make the following argument: “Building a stupid product roadmap is bad, therefore, don’t build product roadmaps!” Ahem. [Author cracks knuckles] Read on for a rant.
When do you update a mature product? When it is more profitable to update it than to let it ride. This question was recently asked at Ask a Good Product Manager, and we have our own take on the answer.
Each Friday, we highlight some of our favorite articles, bundles or reviews that people have submitted to nexus. Check out this week’s Friday Favorites… And this week, we crossed over the 100 article mark! Thanks to everyone who has submitted articles at nexus for helping us reach this milestone! We’ve also had 150 ratings of the articles, and over 2000 readings. Nowhere near the critical mass we need yet, but making progress. Thanks to all!
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Each Friday, we highlight some of our favorite articles, bundles or reviews that people have submitted to nexus. Check out this week’s Friday Favorites…
These articles are written primarily for business analysts and product managers. Hopefully they are helping you with thinking, doing, and learning. Welcome aboard!
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