Most companies ignore their markets – and they will struggle to survive. Some companies listen to their markets – and they have an opportunity to succeed. You have the opportunity to understand your market, and transform it into your market – but you can’t get there just by listening.
Don’t listen to your market, understand your market.
Steven Haines, author of The Product Manager’s Desk Reference, recently gave a webinar on effectively using product roadmaps for the Technology Product Management Council at Forrester Research. You should check it out.
We know the importance of identifying the use cases that enable our business goals. We also know the value of understanding the actors that will use our products. This article shows how to demonstrate a simple but powerful view that maps the use cases to the actors.
Problems are the reason why we create software. We solve problems. For the business. A “Goal” is an acknowledgment that you are going to try and address the problem. One mistake people commonly make is to describe problem manifestations and not problems. Read on to see the difference.
Logic is a funny thing. People can make the following argument: “Building a stupid product roadmap is bad, therefore, don’t build product roadmaps!” Ahem. [Author cracks knuckles] Read on for a rant.
When do you update a mature product? When it is more profitable to update it than to let it ride. This question was recently asked at Ask a Good Product Manager, and we have our own take on the answer.
Each Friday, we highlight some of our favorite articles, bundles or reviews that people have submitted to nexus. Check out this week’s Friday Favorites… And this week, we crossed over the 100 article mark! Thanks to everyone who has submitted articles at nexus for helping us reach this milestone! We’ve also had 150 ratings of the articles, and over 2000 readings. Nowhere near the critical mass we need yet, but making progress. Thanks to all!
Read the rest of the article…
Each Friday, we highlight some of our favorite articles, bundles or reviews that people have submitted to nexus. Check out this week’s Friday Favorites…
Each Friday, we highlight some of our favorite articles, bundles or reviews that people have submitted to nexus. Check out this week’s Friday Favorites…
Each Friday, we highlight some of our favorite articles, bundles or reviews that people have submitted to nexus. Check out this week’s Friday Favorites…
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These articles are written primarily for business analysts and product managers. Hopefully they help with thinking, doing, and training. Welcome aboard and let us know what you think!
