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We’ve all heard the saying, the customer is always right. For most product managers, however, the non-customer is the person you should be listening to. When you hear the phrase understand your market, the goal isn’t to understand those people who’ve already purchased your product. The goal is to understand the people who haven’t purchased your product yet.
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Michael Port’s new book just came out. If you’re trying to redefine or improve how you focus professionally, it would be a good read. If you run your own company, or want to, it is a great read. Michael has good advice, good reasoning for his advice, and he writes well - a very easy to read style. Not dumbed down, not full of jargon. As someone who exactly matches his target audience, I highly recommend Beyond Booked Solid.
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A first look at Outside-in Software Development, available tomorrow (or pre-order tonight on Amazon.com). At the time of this writing, the book is #29 on the Hot New Releases list - and you can get it for just over a third off the price if you pre-order now. Take a look at an overview of the book and our first impressions - then give the book a bump and let the wisdom of crowds take over.
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These articles are written primarily for business analysts and product managers. Hopefully they help with thinking, doing, and training. Welcome aboard and let us know what you think!
