Category Archives: Kano Analysis

You Don’t Know Jack (or Jill)

Candles

You’ve got some shiny new segmentation data about prospective customers; how much they earn, where they are located, how old they are. How does that help you make decisions about your product? You know this information, but you don’t really know your audience, or why they might become your customers.

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Opposite Views of a Product Roadmap

Spinning cat optical illusion - different people see it spinning in opposite directions, some people can switch

Your product roadmap is a view of what you are building right now, in the near future, and in the more distant future.  Or is your roadmap a view of why you are building whatever you’re building right now, in the near future, and in the more distant future?

Your roadmap is both – but one is more important than the other – and product managers need to be able to view the roadmap both ways.

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Why Do Products Fail? – Forgetting that Users Learn

Next up in the series on the root causes of product failure – products that fail because you have ignored the user’s level of experience.  The first time someone uses your product, they don’t know anything about it.  Did you design your interfaces for new users?  After they’ve used it for a while, they get pretty good at using it.  How much do you think they like being forced to take baby steps through a guided wizard now?

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Why Do Products Fail? – Incomplete Solutions

This article continues the series exploring the root causes of product failure.  Even when you target the right users, and identify which of their problems are important to solve, you may still fail to solve the problems sufficiently.

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Rating Your Competition – Comparing Products Part 7

At this point in the product comparison series, you know who your customers are, which problems are important to them, and which products compete to solve those problems.  It’s time to score the competing products and see how the solutions your product provides (or will provide) will stack up.  This is the latest in a series on comparing products, jump back to the start of the series if you came here first, but hurry up :).

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Don’t Prioritize Features!

Estimating the “value” of features is a waste of time.  I was in a JAD session once where people argued about if the annoying beeping (audible on the conference line) was a smoke alarm or a fire alarm.  Yes, you can get to an answer, but so what?! The important thing is to solve the problem.

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