Archive of Prioritization Articles

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June 22nd, 2009

User Goals and Corporate Goals

When defining requirements, you always start in the context of a goal – either a user goal or a corporate goal.  You need to be aware of both.  Having a positive user experience is important, and requires a user-centered understanding.  Achieving your corporate goals might be in conflict with some user goals.

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April 29th, 2009

Personas Make Blue Ocean Strategy Proactive

Blue Ocean Strategy provides an interesting reactive analysis of companies and markets.  Personas are used to understand your customer’s needs.  Combining the two provides powerful proactive insights when positioning your product for market success.

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April 1st, 2009

Product Growth Strategy

Growth is a make or break measurement for products and companies.  Investment is often determined by expected value, which is based (in part) on expectations of growth.  When you create a product, there are aspects of growth – how many people can use your product, and how many people do use your product.  When dealing with a freemium business model, there are two elements of use - paid use and free use.

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March 23rd, 2009

Dell Cell Phone Lacks Differentiation

No cell for Dell.  According to Kaufman Bros. analyst Shaw Wu, carriers rejected prototypes from Dell because the “lack of differentiation.”  As product managers, we know the importance of keeping up with the Joneses, but we also know the importance of including differentiated value in our product offerings.

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October 20th, 2008

Plan Your Next Sprint By Bang For The Buck: Part 2

Planning by ROI.  Hmmm.  Isn’t that impractical?  In an econometric way, yes.  But you can still estimate the relative value of the capabilities / stories you’re planning for your scrum sprints.  The point is – don’t look only at value – also look at costs.  While “ROI” may be a poor choice of terms, “bang for the buck” is not.

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October 16th, 2008

Plan Your Next Sprint By ROI: Part 1

You’ve got a giant backlog of user stories and product capabilities.  How do you determine which stories to implement right now?  By the estimated value of each story?  Pick the ones the developers want to build next?  How about picking the stories that maximize the ROI of the sprint?  To do that, you need to estimate both value and cost.  While remaining agile.

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May 19th, 2008

Successful Products: Lucky or Intentional?

headstails

Is your product successful because you were lucky, or because you were methodical and intentional?

Do you want to build a plan where you are dependent on good fortune, or do you want to make your own “luck?” Both approaches work, but only one makes sense as an intention. Slide 3 of your presentation to a venture capitalist should not say “And then we get lucky!”

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April 9th, 2008

Improved Prioritization And Market Segmentation

balance

Prioritization is about maximizing the value you provide to your customers. When you have multiple sets of customers with different priorities, what do you do? You could try and find the lowest-common-denominator, and please everyone a little bit. But that would be the wrong thing to do – by trying to please everyone, you fail to delight anyone.

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March 26th, 2008

Plan For Today, And Plan Correctly For Tomorrow

present Instead of future

Prioritize the present when planning your product. Neglecting the future is almost as bad as over-emphasizing it. The key is to incorporate your plans for the future correctly by making them play second fiddle to the present needs of your market. Serve both today and tomorrow – but prioritize today.

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February 28th, 2008

Is Your Product Improving?

amazon logo

Do you recognize this early logo from Amazon.com? Future Now has a great article detailing how Amazon evolved their “add to shopping cart” implementation. From reviewing this summary of the evolution of one feature, we can see that Amazon decided there was value in reinvention. The improved the way their product did something over time. Have you?