Category Archives: Interviews

Professional Services and Improving Your Product

Prioritization at whiteboard

How do you work with professional services, consulting, field engineers, etc. to make your product better? Do you just treat their inputs as yet another channel for feature requests, or do you engage them as an incredibly potent market-sensing capability?

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Why Not What – An Example

Obscenely complicated WW2 U-Boat controls

Forbes quoted Steve Jobs as saying “I’m as proud of what we don’t do as I am of what we do.”  This is a really enlightened perspective – and a way to enforce focus from the top down.  Before you can drive a “this goal is more important than that goal” focus, you have to make sure you’re actually focusing on the goals.

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20/20 Vision – Innovation Game in Action

Having an outside-in bias as a product manager is important – you need to understand how your customers (or your customer’s customers) would value capabilities you might build into your product.  When running a workshop to collect that information, playing some “serious games” is a great way to get more and better information.  We ran a few 20/20 Vision games last week, to great effect.

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Interview with Woopra’s John Pozadzides

woopra logo

Woopra is a new hot web-analytics product in beta release.

There is a lot of discussion around the differences between product management in startups and product management in enterprise companies. In this article, we take a look at the product management around Woopra, and gain a little insight into how things work at iFusion Labs. I had the great privilege to interview John Pozadzides, CEO of iFusion Labs.

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