People who already use Scrum will only find one new thing in this article – a way to communicate what happens inside a sprint that has proven effective for me. People who are new to Scrum who wonder “how do things work inside a sprint?” will see how things work in a way that avoids hyperbole and is easy to map to what they already understand from traditional software development processes.
Category Archives: Foundation series
Foundation Series: Cross-Selling and Upselling
You have an eCommerce site. You sell products online. Do you cross-sell additional products? Do you upsell to better products? This article explains the difference between cross-sell and upsell, and looks at some real-world data about the effectiveness of both.
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Posted in Business Analysis, eCommerce, Foundation series
Tagged cross-sell, crosssell, up-sell, upsell
6 Comments
Foundation Series: Price Elasticity
When prices go up, demand goes down. But how much does it go down? Price elasticity of demand is the term economists use for the math that describes this behavior.
Posted in Business Analysis, Foundation series
Tagged economics, Foundation series, price elasticity
10 Comments
Foundation Series: SaaS Economics (Software as a Service)
There are a bunch of new* ways of selling software these days. SaaS (Software as a Service) has been in the consumer space for a while, and is making significant inroads into the enterprise software space today. If you’re considering purchasing or using software, you should understand what SaaS means and how it is different from the software products of the past.*
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Posted in Business Analysis, Foundation series, Slightly off-topic
Tagged foundation, Foundation series, kadient, saas, software as a service
31 Comments
Foundation Series: The Difference Between Correlation and Causality
One of the most common mistakes people make when looking at data is to jump to conclusions about the data. We all live in a world of cause and effect. It is only natural that when we see data that appears to show cause and effect, we assume that it does. But it often doesn’t. This article shows the difference between cause and effect relationships and correlated data.
Posted in Foundation series, Product Management
Tagged brand product management, inbound, inbound pm, inbound product management, inbound product manager, inbound role definition, managing data, new product management, outbound, outbound pm, outbound product management, outbound product manager, outbound role definition, pm role definition, Product Management, product manager role definition, product marketing management, role definition, software product manager
2 Comments
Foundation Series: How To Read a Formal Use Case
Use cases represent the activities that people do when interacting with a system to achieve their goals. Use cases are a very effective tool for communicating and documenting what a system is intended to accomplish. Formal use cases are use cases that use a specific structure to represent the information. Knowing how to read a formal use case is important.
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