Why Cross-Selling Works

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Why does cross-selling, the process of selling something additional to someone who is already making a purchase, work? This article explores some of the theory and rationale behind cross-selling – from qualification to motivation and profitability.

SEO Product Management

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SEO, Search Engine Optimization, is an area that every online website needs to think about. The idea is that the more traffic you can get to your website, the more products you’ll sell. Just because you can lead a horse to water doesn’t mean you can make him drink. What […]

Product Manage Your Website

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You website is not just a tool, it is a service, and therefore a product. Your prospects make buying decisions based on your website. Your customers make repeat-buying decisions based on your website. You risk losing future customers because of your website.