Archive of Communication Articles

The industrial age is behind us. It was surpassed by the knowledge economy, rapidly evolved into the attention economy. Successful companies realize that attention comes as a result of conversation. We’re now in the conversation economy.

Pictures can convey messages much more powerfully than words.  In a recent discussion about writing whitepapers, I suggested combining the idea-creation advice from Made To Stick with the image-creation advice from Back of The Napkin.  Check out this article to see some concrete examples.

Read the rest of the article…

Blue Ocean Strategy provides an interesting reactive analysis of companies and markets.  Personas are used to understand your customer’s needs.  Combining the two provides powerful proactive insights when positioning your product for market success.

Read the rest of the article…

We spend a lot of time (rightly) on the capabilities of our products – identifying valuable problems and compelling solutions.  This focus is ideal for addressing the needs of our users.  But what if people abandon our products before trying them?  First impressions matter – both for buyers and users.

Read the rest of the article…

There’s really only one way to travel down a waterfall – in a barrel.  A lot of people died this way, but some survived.  Software projects have been predominantly waterfall projects since the start of software projects.  And stakeholders rode down those projects, basically in a barrel.  The people riding Niagara Falls 100 years ago didn’t know if they would survive until they got to the end.  Stakeholders in waterfall projects don’t know if they will succeed until the end.

An agile project is dependent upon tight interaction (and feedback) with stakeholders.

If you’re running an agile project, and your stakeholders are old-school barrel-riders, how do you make it work?

Read the rest of the article…

A picture is worth a thousand words.  Agile values working software over comprehensive documentation, and it values customer collaboration over contract negotiation.  With that in mind, how much is a picture of a model worth?  Check out a simple example, how it helped, and what we didn’t do.

Business rules are often hidden in processes as hidden decisions.  Once you discover that hidden decision, how do you communicate the impact of exposing and managing the decision?

An effective status report is one that

• Instantly conveys the state of the project.
• Creates a minimum of overhead for the project team.
• Gets you help when you need it, and latitude when you don’t.
• Is fun / energizing to the author and the readers.

An effective status report is not a myth, it is actually easy to achieve.

Having trouble working through complex concepts?  Struggling to get a “simple” message across?  As human beings, we are all pre-wired to absorb visual communication.  You should take advantage of that to give yourself an edge when it comes to communicating.

The Cause and Effect diagram is also known as a fish bone diagram, because it resembles the skeleton of a fish. Using a cause and effect diagram can be the most effective way to define the problems that you intend to solve with your product. Get your stakeholders engaged in your program with this compelling visual!