You have an eCommerce site. Â You sell products online. Â Do you cross-sell additional products? Â Do you upsell to better products? Â This article explains the difference between cross-sell and upsell, and looks at some real-world data about the effectiveness of both.
Monthly Archives: October 2009
Agile Prioritization: Which Widget?
Your company is building out a toolkit to support third-party developers. Â You’ll need a bunch of different types of widgets – combo-boxes, text entry fields, domain-specific controls, etc. Â You’ve got a long list of desired controls from your customers. Â You’re agile. Â What do you build first?
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Modeling User Competency
Perpetually intermediate (competent) users. Â Users who briefly exist as novice users and never become experts. Most of your users are competent, and you should design for them. Â Competent users have different needs and different expectations than novice or expert users. Â How do you know your user’s competency levels, so you can design for them?
Strategy and Product Roadmaps
Steven Haines, author of The Product Manager’s Desk Reference, recently gave a webinar on effectively using product roadmaps for the Technology Product Management Council at Forrester Research. Â You should check it out.
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Posted in Product Management, Uncategorized
Tagged Product Management, product roadmaps, strategic planning, strategy
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