Wrapping up the your product failed because you didn’t enable your users to realize value branch of the root causes of product failure, is this article on the context in which your user is using your product.  If you ignore your user’s context, they won’t be able to realize the value you provide – or won’t be interested in solving those particular problems at that particular time.
Why Do Products Fail? – Forgetting that Users Learn
Next up in the series on the root causes of product failure – products that fail because you have ignored the user’s level of experience. Â The first time someone uses your product, they don’t know anything about it. Â Did you design your interfaces for new users? Â After they’ve used it for a while, they get pretty good at using it. Â How much do you think they like being forced to take baby steps through a guided wizard now?
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Posted in Interaction design, Interface Design, Ishikawa Diagram, Kano Analysis, Prioritization, Product Management, Requirements, Requirements Models, ROI, Software development, UX
Tagged Agile, elastic users, expert users, learning curves, novice users, personas, prodmgmt, user personas
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Why Do Products Fail? – Incomplete Solutions
This article continues the series exploring the root causes of product failure. Â Even when you target the right users, and identify which of their problems are important to solve, you may still fail to solve the problems sufficiently.
20/20 Vision – Innovation Game in Action
Having an outside-in bias as a product manager is important – you need to understand how your customers (or your customer’s customers) would value capabilities you might build into your product. Â When running a workshop to collect that information, playing some “serious games” is a great way to get more and better information. Â We ran a few 20/20 Vision games last week, to great effect.
Posted in Interaction design, Interviews, Prioritization, Product Management, Requirements, Requirements gathering, Uncategorized, UX
Tagged 20/20 vision, agile product management, customer centric, customer experience mapping, customer journey mapping, innovation games, market driven, Prioritization, Product Management
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Why Do Products Fail? – Picking the Wrong User Goals
Continuing the series on root causes of product failure, this article looks at the impact of focusing on the wrong user goals. Â Even if you have picked the right users, you may have picked the wrong goals – creating a product your customers don’t really need, or solving problems that your customers don’t care about solving.
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