Opposite Views of a Product Roadmap

Spinning cat optical illusion - different people see it spinning in opposite directions, some people can switch

Your product roadmap is a view of what you are building right now, in the near future, and in the more distant future.  Or is your roadmap a view of why you are building whatever you’re building right now, in the near future, and in the more distant future?

Your roadmap is both – but one is more important than the other – and product managers need to be able to view the roadmap both ways.

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Classifying Market Problems

amphicar

Theodore Levitt may have developed the whole product model to help companies compete more effectively with their products.  We wrote about the whole product game based on Mr. Levitt’s work.  Recently, I’ve been using a variant of this model as a way to view a product and upcoming roadmap items.  It is a powerful way to share a perspective on your product with the rest of the team, and frame conversations about where best to invest.

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Cargo Cult Requirements

Photo of Melanesians with bamboo plane

Is your team focusing on the mechanics of creating good software, without understanding the connections from your efforts to your goals? Are you primarily focused on the structure of use cases, the syntax of user stories, and the cardinality of your domain diagrams? All of these things are important to effective communication – but if this is your primary focus, you may be in a cargo-cult environment.

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