Interrelation Digraphs As Prioritization Tool

Posted on:

Prioritization can be hard, especially when we’re dealing with a lot of variables. Peter Abilla, at shmula.com takes a fairly esoteric tool (interrelation digraphs) and applies it as a prioritization tool. Opthamologists have learned that they can’t show us a bunch of blurry images and have us tell them which one looks the best, and then prescribe a corrective lense. They have to ask us “Is it better like this? Or better like this?” Peter’s approach does the same thing, but with a quantitative edge.

How To Apply Market Research Better

Posted on:

Mike Mace provides us with some great insight about market research – helping us to avoid ‘the blender’ and ‘the gap’. The gap is a reflection of the inability of most customers to innovate. The blender is the loss of useful market information into a homogenized input that pushes only the lowest common denominator – again stifling innovation. We have to avoid the blender and the gap to get useful data from our research.