There is more to identifying who’s problem you’re trying to solve – you need to also have a sense for the context in which they experience the problem. Problem statements solve for someone, and good problem statements also solve for somewhen.
Product Management / Product Strategy
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Problem Statements Solve for Someone
There’s a difference between who is exposed to a situation (many people) and who experiences that situation as a meaningful problem they would like to solve (a select few). It is important to not describe a situation as self-evidently bad, but rather to reshape your framing to discuss the problem […]