Blue Ocean Strategy provides an interesting reactive analysis of companies and markets. Personas are used to understand your customer’s needs. Combining the two provides powerful proactive insights when positioning your product for market success.
Business Analysis / Product Management / Requirements
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You Must Not Write “The System Shall…”
A lot of books and blogs and experts tell us to use “The System shall…” when writing requirements. Read on to find out why that’s not a very good idea.
Marketing / Product Management
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Measuring Market Concentration (Competition)
Is your market competitive, or concentrated? What’s the difference, and how can you be objective about it and not just subjective? The United States government uses a measure called HHI – the Herfindal-Hirschman Index – as an objective measure of how competitive a market is. They use this measure to […]
Business Analysis / Prioritization / Product Management / Requirements / ROI
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Product Growth Strategy
Growth is a make or break measurement for products and companies. Investment is often determined by expected value, which is based (in part) on expectations of growth. When you create a product, there are aspects of growth – how many people can use your product, and how many people do […]