We just wrote about the importance of understanding your non-customers. That doesn’t mean you should neglect your current customers. If you do, you’re in world of trouble. Even if you don’t abuse your customers, maybe you’re taking them for granted. You’re losing some of them every year.
Product Management
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Many Small Customers, or Fewer Large Customers?
Jeff Lash has been kind enough to ask me to answer another question on Ask A Good Product Manager. Question: How can we decide between focusing on the needs of many small customers with only a few users each and the needs of a few large customers with many users […]
Ishikawa Diagram / Marketing / Product Management
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Buyer Personas And User Personas
A lot of people stand up a variation of “If you build it, he will come” (from Field of Dreams) as a copy-writing hook for whatever they are about to tell you about creating products/services/whatever. We’re no better. We’re going to tell you that there is a big difference between […]
Book Reviews / Product Management / Reviews
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The Non-Customer Is Always Right
We’ve all heard the saying, the customer is always right. For most product managers, however, the non-customer is the person you should be listening to. When you hear the phrase understand your market, the goal isn’t to understand those people who’ve already purchased your product. The goal is to understand […]
People management / Product Management
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Product Management Certification
Should product managers get certifications? Ask a Good Product Manager asked us to answer.