Prioritization can be hard, especially when we’re dealing with a lot of variables. Peter Abilla, at shmula.com takes a fairly esoteric tool (interrelation digraphs) and applies it as a prioritization tool. Opthamologists have learned that they can’t show us a bunch of blurry images and have us tell them which one looks the best, and then prescribe a corrective lense. They have to ask us “Is it better like this? Or better like this?” Peter’s approach does the same thing, but with a quantitative edge.
Product Management / Project Management
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Outside Reading and Thanks!
For your weekend reading pleasure, an interview and an article.
Product Management / Requirements
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Market Requirement Valuation Example
OK, we’ve all read the theory about using value to identify market opportunities – can we see an example? Read on to see an example of creating a good market requirement.
Interaction design / Marketing / Product Management
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How To Apply Market Research Better
Mike Mace provides us with some great insight about market research – helping us to avoid ‘the blender’ and ‘the gap’. The gap is a reflection of the inability of most customers to innovate. The blender is the loss of useful market information into a homogenized input that pushes only the lowest common denominator – again stifling innovation. We have to avoid the blender and the gap to get useful data from our research.