Ever scratch your head and wonder why you can use your favorite application for free? How can a business actually make money (and stay in business) when they offer their product for free? This article looks at the freemium business model, to see when it makes sense for a company to offer it. The freemium model is one where the company offers two (or more) versions of a product. The basic version is free to use. You have to pay for the premium version. The goal of this article is to answer the product management question, “Should you create a freemium business model?”
Tag Archives: word of mouth marketing
Maximize Your Word of Mouth Marketing
It isn’t just about finding customers anymore. You have to build fans. Take a look at the dynamics of word of mouth marketing and how they can cause your product to succeed. This article includes tips and references for helping you move through each stage in the cycle of fans, maximizing opportunities for word of mouth marketing for your products.
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Usability Sells Software – Word of Mouth Marketing
There are three main models for selling software. You can hire a direct sales force. You can spend a lot on marketing and advertising. You can let your users sell the software for you, a technique commonly known as viral marketing. There’s a catch with viral marketing – users have to like your software.
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