Tag Archives: website product management

Can You Write Website Requirements Without a Product Manager?

A couple weeks ago, our article on writing design-free requirements triggered some great discussion around requirements and design (also known as “reqs and specs”).  What happens when you’re dealing with a website?  There are many stakeholders, who are clear about their own goals.  Who then turns them into requirements?

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Product Manage Your Website

  • You website is not just a tool, it is a service, and therefore a product.
  • Your prospects make buying decisions based on your website.
  • Your customers make repeat-buying decisions based on your website.
  • You risk losing future customers because of your website.

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