Market concentration – or fragmentation – is an important big picture view of your market. Insights into the nature of competition for your customers will help you make decisions about your product. But only if you correctly define your market.
Rupert Murdoch – Zero; John Nash – One
vs. What happens when billionaire media magnate, Rupert Murdoch, pits his idea against a Nobel-prize winning idea from the beautiful mind of economist and mathematician John Nash? When you act on what you hope your market will do, instead of what you predict your market will do – you’re in […]