The first step to comparing products is understanding your customers. This may seem counter-intuitive, but your product’s capabilities are meaningless unless you are comparing them from your customer’s point of view. This article is part 2 in a series on comparing products. Check out part 1, then continue with this article on the first steps of comparing products.
Tag Archives: specification


Compare Products Not Specs – Comparing Products Part 1
Recently, the gadget-reviewer crowd has caught on to something we’ve known for a long time. Comparing products is not about comparing specs, it is about comparing how well the products solve problems that customers will pay to solve. That begs the question – how should you compare products? Read on to see the product comparison technique I recommend.
Read the rest of the article …

Valuable and Functional Requirements
Roger asked some interesting questions on one of our previous posts about market and product requirements. In a couple recent articles, we presented some specific examples to clarify the semantics and language of different types of requirements. Roger asks six questions about functional and non-functional requirements in the comments on the last article. In this article, we answer them.

Are people reading your requirements? A blogversation.
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