Theodore Levitt may have developed the whole product model to help companies compete more effectively with their products. We wrote about the whole product game based on Mr. Levitt’s work. Recently, I’ve been using a variant of this model as a way to view a product and upcoming roadmap items. It is a powerful way to share a perspective on your product with the rest of the team, and frame conversations about where best to invest.
Tag Archives: product strategy
Thanks everyone for the great conversation in the most recent #prodmgmttalk chat session! This week, Roger Cauvin inspired us to think about product managers as innovators – or enablers of innovation. Each week, I find myself thinking about at least one of the #prodmgmttalk questions long after the hour is over. This week’s thought – organizations prevent product managers from innovating.
Microsoft has a product called Zune that is a competitor to the Apple iPod. They just recently announced their second release – the new version of the Zune. Since Apple already dominates that market, Microsoft qualifies as a follower – how are they approaching the introduction of a new product to compete with an 800 lb. gorilla?
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