Intel introduced the G6951 unlockable CPU consumer product this month. Most of the press has been critical. Is this new chip / upgrade process a bad product, or a good product with bad positioning?
Tag Archives: Product Management
Customer-Centric Market Model
A market can be thought of as the collection of contexts in which you might sell your product. You can split your market into a set of market segments. Each of those segments represents a group of customers, each of whom shares a set of problems for which they would pay for solutions.
Measuring Great Design – Mad Libs Input Form
I came across a really interesting article LukeW.com, showing how making changes to the way an input form on a website increased interaction by 25 to 40%. The changes reflect the value of thinking outside-in, investing in user experience, and performance measurement.
Bonus: the idea is cool.
Most Engaging Articles of 2009
Engagement – that’s what this whole product management blogging thing is about. Check out what Tyner Blain readers found to be the most engaging articles in 2009.
Read the rest of the article …
Strategy and Product Roadmaps
Steven Haines, author of The Product Manager’s Desk Reference, recently gave a webinar on effectively using product roadmaps for the Technology Product Management Council at Forrester Research. You should check it out.
Read the rest of the article …
Posted in Product Management, Uncategorized
Tagged Product Management, product roadmaps, strategic planning, strategy
15 Comments
Kano Analysis for Product Managers
Kano Analysis, while initially created to understand customer satisfaction with features, can be used by product managers to better understand customer problems. I gave a presentation last week for the Product Management View webinar series on Kano Analysis for product managers.
Read the rest of the article …
The Conversation Economy
The industrial age is behind us. It was surpassed by the knowledge economy, rapidly evolved into the attention economy. Successful companies realize that attention comes as a result of conversation. We’re now in the conversation economy.
How Do You Manage Market Data?
Great product management starts with an insightful understanding of your market. Not just understanding a customer, and not even understanding all of your customers, but understanding your target market. What works for you?
Interview with Woopra’s John Pozadzides
Woopra is a new hot web-analytics product in beta release.
There is a lot of discussion around the differences between product management in startups and product management in enterprise companies. In this article, we take a look at the product management around Woopra, and gain a little insight into how things work at iFusion Labs. I had the great privilege to interview John Pozadzides, CEO of iFusion Labs.
Plan For Today, And Plan Correctly For Tomorrow
Instead of
Prioritize the present when planning your product. Neglecting the future is almost as bad as over-emphasizing it. The key is to incorporate your plans for the future correctly by making them play second fiddle to the present needs of your market. Serve both today and tomorrow – but prioritize today.
Read the rest of the article …
Latest Articles
Comments on all Articles
