Recently, the gadget-reviewer crowd has caught on to something we’ve known for a long time. Comparing products is not about comparing specs, it is about comparing how well the products solve problems that customers will pay to solve. That begs the question – how should you compare products? Read on to see the product comparison technique I recommend.
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Tag Archives: Product Management
Compare Products Not Specs – Comparing Products Part 1
Requirements Management Journey – Part 0
Requirements Management – I’m embarking on a journey to help several teams manage their requirements with their existing systems and tools. This is the first in a series of articles, where the rubber meets the road. I’ll look at both the theory and the realities of what works (and doesn’t) in practice. I hope you’ll come along for the ride.
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Trust Pyramid – A Customer Model
In last week’s article (and the GrandView webinar) I talked about using models of customer behavior as a method of understanding and investing in your markets. One example I used is what I call a trust pyramid – representing how people have different levels of trust in the assertions of others. This article explores the idea of the trust pyramid in more detail.
Posted in Product Management
Tagged customer model, market analysis, Product Management, social network, trust, trust pyramid
21 Comments
Don’t Prioritize Features!
Estimating the “value” of features is a waste of time. I was in a JAD session once where people argued about if the annoying beeping (audible on the conference line) was a smoke alarm or a fire alarm. Yes, you can get to an answer, but so what?! The important thing is to solve the problem.
Tyner Blain – Five Years and Going Strong!
Hooray!
Tyner Blain is well into its fifth year, and I’m thrilled to say, going strong. The Tyner Blain blog turns 5 tomorrow – on Nov 24th 2010! Thanks so much to everyone who comes here to share, learn, teach, critique, and read!
Posted in Administrivia, Slightly off-topic
Tagged business analyst, Product Management, tyner blain
15 Comments
Bad Product or Bad Positioning? Intel’s Unlockable CPU
Intel introduced the G6951 unlockable CPU consumer product this month. Most of the press has been critical. Is this new chip / upgrade process a bad product, or a good product with bad positioning?
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Posted in Product Management, Quick Post, Slightly off-topic
Tagged intel, intel g6951 benefits, positioning, Product Management
17 Comments
Customer-Centric Market Model
A market can be thought of as the collection of contexts in which you might sell your product. You can split your market into a set of market segments. Each of those segments represents a group of customers, each of whom shares a set of problems for which they would pay for solutions.
Measuring Great Design – Mad Libs Input Form
I came across a really interesting article LukeW.com, showing how making changes to the way an input form on a website increased interaction by 25 to 40%. The changes reflect the value of thinking outside-in, investing in user experience, and performance measurement.
Bonus: the idea is cool.
Most Engaging Articles of 2009
Engagement – that’s what this whole product management blogging thing is about. Check out what Tyner Blain readers found to be the most engaging articles in 2009.
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