The first step to comparing products is understanding your customers. This may seem counter-intuitive, but your product’s capabilities are meaningless unless you are comparing them from your customer’s point of view. This article is part 2 in a series on comparing products. Check out part 1, then continue with this […]
Compare Products Not Specs – Comparing Products Part 1
Recently, the gadget-reviewer crowd has caught on to something we’ve known for a long time. Comparing products is not about comparing specs, it is about comparing how well the products solve problems that customers will pay to solve. That begs the question – how should you compare products? Read on […]