The first step to comparing products is understanding your customers. This may seem counter-intuitive, but your product’s capabilities are meaningless unless you are comparing them from your customer’s point of view. This article is part 2 in a series on comparing products. Check out part 1, then continue with this article on the first steps of comparing products.
Tag Archives: personas
Personas Make Blue Ocean Strategy Proactive
Blue Ocean Strategy provides an interesting reactive analysis of companies and markets. Personas are used to understand your customer’s needs. Combining the two provides powerful proactive insights when positioning your product for market success.
Read the rest of the article …
Plan Your Next Sprint By ROI: Part 1
You’ve got a giant backlog of user stories and product capabilities. How do you determine which stories to implement right now? By the estimated value of each story? Pick the ones the developers want to build next? How about picking the stories that maximize the ROI of the sprint? To do that, you need to estimate both value and cost. While remaining agile.
Market Segmentation Example
A great product manager is market driven. Part of being market driven is understanding that not everyone in your market cares about the same things, even when apparently solving the same problems. This insight is useful in any product management, but check out the power of market segmentation when applied to a commodity market.
How Do You Manage Market Data?
Great product management starts with an insightful understanding of your market. Not just understanding a customer, and not even understanding all of your customers, but understanding your target market. What works for you?
Buyer Personas And User Personas
A lot of people stand up a variation of “If you build it, he will come” (from Field of Dreams) as a copy-writing hook for whatever they are about to tell you about creating products/services/whatever. We’re no better. We’re going to tell you that there is a big difference between the people who buy your product and the people who use your product.
If you build what he thinks he wants, he will come.
Actually, we need two catchy quotes.
If you build what he actually needs, he will come back.
For good measure, let’s plug my recent article in The Pragmatic Marketer, Maximize Your Word of Mouth Marketing: Turning Users Into Fans with a gratuitous quote.
If you build it right, he’ll bring his friends.
These quotes (the first two) highlight the differences between buyer personas and user personas.
Use Case Management is a Tough Balancing Act
Learning how to write use cases can be tough, but it is simple compared to the balancing act of determining which use cases to write and how to manage the expectations of all the stakeholders that are involved. It can be a difficult balancing act to prioritize use cases to assure that you meet the goals of the business while satisfying the needs of the users.
Posted in Business Analysis, Interaction design, Prioritization, Product Management, ROI, Requirements, Requirements Models, Software development, UX, Use Cases
Tagged business goals, corporate goals, end users, goal directed use cases, goal-driven use cases, Interaction design, managing data, personas, principal stakeholders, principle stakeholders, structured requirements, two tier, two tier requirements, two tier sales requirements, two-tier business model, ux
3 Comments
Global Actor Hierarchies and Personas
We use actor hierarchies to organize the different users of a system. Different people play different roles, and thus do different jobs. We use different actors to identify and organize those people. When deploying a system globally, we usually discover people that do the same jobs, but do them differently. Incorporating the notion of personas lets us deal with this.
Posted in Business Analysis, Interface Design, Product Management, Requirements, Requirements Models, UX, Usability
Tagged actor hierarchies, actor hierarchies and personas, actor hierarchy, actors, actors and persona, actors and personas, global actor hierarchies, global actors, global hierarchies, global personas, managing data, managing requirements, persona, personal goals, personas, Requirements, requirements management, use case to actor, use cases
2 Comments
Latest Articles
Comments on all Articles
