Its easy for us to overdo almost anything. Kim Goodwin offers some good advice about how not to overdo it when using personas as part of our software development process.
Tag Archives: persona
How To Apply Market Research Better
Mike Mace provides us with some great insight about market research – helping us to avoid ‘the blender’ and ‘the gap’. The gap is a reflection of the inability of most customers to innovate. The blender is the loss of useful market information into a homogenized input that pushes only the lowest common denominator – again stifling innovation. We have to avoid the blender and the gap to get useful data from our research.
Posted in Interaction design, Marketing, Product Management
Tagged blackberry, innovation, managing data, market segmentation, persona, trio
Leave a comment
Persona Grata
Different people approach the same goal very differently. When we don’t truly identify our users, we end up with software that dehumanizes, waters-down, and otherwise fails to succeed at anything more than grudgingly tolerated functionality. Even worse, we may ignore the needs of our key demographic, resulting in software failure. When we use personas instead of generic use cases, we can avoid both the misery of a failed product and mediocrity of marginal success.
Competent Users and Software Requirements
We were all student drivers at one point. But no one stays a beginner indefinitely. Almost no one becomes an expert driver either. Most of us are competent drivers. Driving skill probably even follows a bell curve distribution, with most drivers being OK, some “bad”, some “good”, and very few experts or beginners. We’ll show in this post how to apply this pattern to software requirements and design.
The same is true of our users
Posted in Interaction design, Requirements, Requirements Models, Software development, Software requirements specification, UX, Use Cases
Tagged alan cooper, constraints, FRS, Interaction design, kano, karl wiegers, managing data, MRD, non-functional requirements, persona, personas, PRD, prioritizing software requirements, requirements prioritization, scenario, software requirements, SRS, structured requirements, Use Cases
4 Comments
Latest Articles
Comments on all Articles
