You start with a point of view about what makes a minimum viable product. When your product launches, it is your customer’s point of view that matters. You must understand which problems your customers care about solving, and what solutions are available to your customers today. You need to understand your competition to make informed decisions about your product. This is the latest in a series on comparing products – jump back to the beginning of the series to catch up, we’ll wait.
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Tag Archives: persona
Know Your Competition – Comparing Products Part 6
Important Customers – Comparing Products Part 5
A good product is one that solves valuable market problems. To be successful in the market, a product needs to solve the problems that the right customers are willing to pay to solve. To know if those customers are willing to pay, you need to understand how they perceive your product relative to alternative solutions. If you’re new to the series, head back to the intro article on comparing products, and catch up with this article, where we look at pulling together the information about which customers are important.
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Important Problems – Comparing Products Part 4
If you understand the important market problems, you can make a good product. If you understand how important each problem is, for each group of customers, you can make a great product. If you’re new to this series, go back and start at the first article, we’ll wait for you right here.
Market Problems – Comparing Products Part 3
Comparing products without an understanding of the important market problems by which to compare the products is a waste of time. This is the third in a series on comparing products - jump back to the introduction if you haven’t already read the previous articles. Go ahead, we’ll wait, then come back.
Who Are Your Customers – Comparing Products Part 2
The first step to comparing products is understanding your customers. This may seem counter-intuitive, but your product’s capabilities are meaningless unless you are comparing them from your customer’s point of view. This article is part 2 in a series on comparing products. Check out part 1, then continue with this article on the first steps of comparing products.
Personas Make Blue Ocean Strategy Proactive
Blue Ocean Strategy provides an interesting reactive analysis of companies and markets. Personas are used to understand your customer’s needs. Combining the two provides powerful proactive insights when positioning your product for market success.
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Global Actor Hierarchies and Personas
We use actor hierarchies to organize the different users of a system. Different people play different roles, and thus do different jobs. We use different actors to identify and organize those people. When deploying a system globally, we usually discover people that do the same jobs, but do them differently. Incorporating the notion of personas lets us deal with this.
Posted in Business Analysis, Interface Design, Product Management, Requirements, Requirements Models, UX, Usability
Tagged actor hierarchies, actor hierarchies and personas, actor hierarchy, actors, actors and persona, actors and personas, global actor hierarchies, global actors, global hierarchies, global personas, managing data, managing requirements, persona, personal goals, personas, Requirements, requirements management, use case to actor, use cases
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APR: Persona Development
The last step in our agile software development project was documenting our understanding of our users. In this article, we will define the personas that we will use to guide our design and requirement development. This definition of personas is built by combining our experiences in consulting, product and program management, and business analysis.
A couple other good articles on how to create personas:
- Leisa at disambiguity on the merits of creating personas.
- Practical persona creation at evolt.org.
In this article we define our primary, secondary, and supplemental user personas.
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