The first step to comparing products is understanding your customers. This may seem counter-intuitive, but your product’s capabilities are meaningless unless you are comparing them from your customer’s point of view. This article is part 2 in a series on comparing products. Check out part 1, then continue with this article on the first steps of comparing products.
Tag Archives: persona development
APR: Persona Development
The last step in our agile software development project was documenting our understanding of our users. In this article, we will define the personas that we will use to guide our design and requirement development. This definition of personas is built by combining our experiences in consulting, product and program management, and business analysis.
A couple other good articles on how to create personas:
- Leisa at disambiguity on the merits of creating personas.
- Practical persona creation at evolt.org.
In this article we define our primary, secondary, and supplemental user personas.
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