Why Do Products Fail? – Ignoring Context

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Wrapping up the your product failed because you didn’t enable your users to realize value branch of the root causes of product failure, is this article on the context in which your user is using your product. If you ignore your user’s context, they won’t be able to realize the […]

Requirements: Knowledge and Understanding

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[photo by Henkster] Writing good requirements is more than just about following a set of rules. You can capture knowledge about your goals and your product with a set of well crafted requirements. But to truly write good requirements, you have to gain a level of understanding that surpasses knowledge. […]

Nice To Have

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Gathering requirements isn’t like asking kids what they want for their birthday. We aren’t giving our customers carte blanche, we are trying to identify the valuable requirements – things that solve problems and achieve value in a significant way. Needs and Wants Our customers usually know what they want. There’s […]