As product managers, we talk about creating the right solutions with our products. Understanding the very real problems our customers face, understanding the very real opportunities our markets present, and manifesting that understanding in a product roadmap.
Other than being “not as good,” how expensive is it to build the wrong product?
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CNET ran an article about a month ago about how Microsoft Live Hotmail – the upgrade/replacement of Hotmail failed to win a lot of converts. Microsoft ultimately had to deliver a “classic” version of the new code base to mimic the behavior of the old software. CNET’s analysis, while accurate, was not particularly insightful. The analysis was done by a staff-writer / journalist, not a product manager. The real problem is that Microsoft tried to do the wrong stuff – and failed anyway to meet their own goals.
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These articles are written primarily for business analysts and product managers. Hopefully they are helping you with thinking, doing, and learning. Welcome aboard!
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