Tag Archives: Agile

Why Do Products Fail? – Forgetting that Users Learn

Next up in the series on the root causes of product failure – products that fail because you have ignored the user’s level of experience.  The first time someone uses your product, they don’t know anything about it.  Did you design your interfaces for new users?  After they’ve used it for a while, they get pretty good at using it.  How much do you think they like being forced to take baby steps through a guided wizard now?

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Cadence Versus Risk

I’ve been thinking about the software development process.  Big, upfront, design and requirements.  User research and analysis.  Market insights, gained on exploration or over time.  Release cadence – how quickly you get, and incorporate, feedback from your customers about your product.  How quickly you react to your competitors’ reactions to your actions.

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