Jakob Nielsen identifies 8 levels of adoption of usability by corporations. He calls them the stages of corporate usability maturity. There is definitely a continuum of adoption and appreciation for usability in companies today. By understanding the eight levels we can determine how best to increase the commitment to usability on our projects.
Category Archives: UX
User Centered Design and Bridging The Canyon of Pain
There is such a thing as too much choice. For new users, too much choice (or control) is too much. For experienced users, too little choice is a problem. Ease of use usually comes from reduced control – but users don’t stay “new” for long. There’s a “canyon of pain” to quote Kathy Sierra in that transition from “new” to “experienced.” We call them “competent” users and we have to help them cross the canyon of pain.
Usability Sells Software – Word of Mouth Marketing
There are three main models for selling software. You can hire a direct sales force. You can spend a lot on marketing and advertising. You can let your users sell the software for you, a technique commonly known as viral marketing. There’s a catch with viral marketing – users have to like your software.
Actor Hierarchies And Then Some
Actor Hierarchies give us an overview of the people who will interact with the system. We can extend this model to provide a visual indication of how use cases are distributed through the organization. Further, we can leverage a hierarchy to show how use cases are rolled out to the users – a targeted communication for our stakeholders.
Posted in Interaction design, Product Management, ROI, Requirements, Requirements gathering, UX
Tagged gathering implicit requirements, gathering requirements, ID, implicit requirements, Interaction design, managing data, requirements and design, requirements elicitation, software requirements gathering, ux
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How To Not Suck At Design
topsyWidgetPreload({ “url”: “http%3A%2F%2Ftynerblain.com%2Fblog%2F2006%2F11%2F15%2Fhow-to-not-suck-at-design%2F”, “style”: “big”, “title”: “How To Not Suck At Design” }); Michael Shrivathsan just wrote an article presenting five tips for creating products with great design. Michael’s List Start with the user interface. [Roger Cauvin adds, start with a working first iteration] Work closely with UI designers. Pay attention to details. Simpler is [...]
How To Apply Market Research Better
Mike Mace provides us with some great insight about market research – helping us to avoid ‘the blender’ and ‘the gap’. The gap is a reflection of the inability of most customers to innovate. The blender is the loss of useful market information into a homogenized input that pushes only the lowest common denominator – again stifling innovation. We have to avoid the blender and the gap to get useful data from our research.
Posted in Interaction design, Marketing, Product Management
Tagged blackberry, innovation, managing data, market segmentation, persona, trio
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